Your non-profit is planning a fundraising campaign. What payment processing tools should you use? (2024)

Last updated on Jan 24, 2024

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Online donation platforms

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Payment gateways

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Mobile payment apps

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Offline payment methods

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Here’s what else to consider

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You want to raise funds for your non-profit organization, but you don't know what payment processing tools to use. You need a reliable, secure, and affordable way to accept donations online and offline. You also want to make it easy for your donors to give and to track your progress. In this article, we'll explore some of the payment processing tools that can help you achieve your fundraising goals.

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Your non-profit is planning a fundraising campaign. What payment processing tools should you use? (1)

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Your non-profit is planning a fundraising campaign. What payment processing tools should you use? (2) Your non-profit is planning a fundraising campaign. What payment processing tools should you use? (3) Your non-profit is planning a fundraising campaign. What payment processing tools should you use? (4)

1 Online donation platforms

Using an online donation platform is one of the most popular ways to collect donations. These websites or apps make it easy to create a customized fundraising page, accept different payment methods, and manage donor data. Benefits include not needing any coding or technical skills to set up your page and start receiving donations, as well as various features and integrations such as templates, widgets, analytics, and social media tools. Additionally, many platforms charge low or no fees, with some only charging a transaction fee per donation and others offering free or discounted plans for non-profits. Examples of online donation platforms include Givebutter, Donorbox, Fundly, and GoFundMe.

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2 Payment gateways

Using a payment gateway is another way to accept donations online. This service processes payments from your donors and transfers them to your bank account. You can integrate it with your own website or app, or a third-party platform like WordPress or Shopify. Payment gateways offer flexibility and control, allowing you to customize your donation form and checkout process, and have more options for branding and design. Furthermore, they support multiple currencies and payment methods, enabling you to accept donations from donors around the world. Moreover, they provide security and compliance, ensuring that your donors' data and transactions are protected by encryption, fraud prevention, and PCI compliance. Examples of payment gateways are Stripe, PayPal, Square, and Braintree.

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3 Mobile payment apps

A third option for collecting donations is a mobile payment app, which allows donors to use their smartphones or tablets to make a payment. This is convenient and fast, as donors can donate with just a few taps. Additionally, mobile payment apps are low-cost and accessible, requiring no expensive equipment or software, and they can reach donors who don't have bank accounts or cards. Furthermore, these apps are engaging and interactive, allowing you to communicate with donors, send thank-you messages, updates, and reminders, and even encourage them to share your campaign with their contacts. Examples of mobile payment apps include Venmo, Cash App, Zelle, and Google Pay.

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4 Offline payment methods

Finally, you shouldn't forget about the offline payment methods that can complement your online fundraising efforts. These are the traditional ways of collecting donations, such as cash, checks, or bank transfers. Offline payment methods offer several benefits, such as being familiar and trusted by some donors who may prefer to donate offline. Additionally, they are personal and direct, allowing you to build a stronger relationship with your donors. Furthermore, they are flexible and adaptable to different settings and scenarios. To make the most of your offline payment methods, make sure it is easy and clear for donors to understand how to donate offline, track and record donations, and acknowledge and follow up with donors.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Payment Systems Your non-profit is planning a fundraising campaign. What payment processing tools should you use? (5)

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As someone deeply immersed in the world of financial management, payment systems, and the intersection of technology and fundraising, let me assure you that navigating the landscape of payment processing tools for your non-profit organization requires careful consideration. I've been actively involved in this domain, staying abreast of the latest trends and innovations, and have firsthand experience in implementing effective solutions.

The article outlines various payment processing tools to facilitate fundraising efforts, and I'll delve into each concept mentioned:

  1. Online Donation Platforms:

    • These platforms, such as Givebutter, Donorbox, Fundly, and GoFundMe, are designed to simplify the process of collecting donations online. They offer customizable fundraising pages, support for different payment methods, and efficient donor data management.
    • Noteworthy features include templates, widgets, analytics, and social media tools, making them user-friendly for non-profits without requiring coding skills.
    • Many online donation platforms have low or no fees, making them a cost-effective choice for fundraising.
  2. Payment Gateways:

    • Payment gateways like Stripe, PayPal, Square, and Braintree enable organizations to accept online donations securely. These services process payments and transfer funds to the organization's bank account.
    • Customization options for donation forms and checkout processes, support for multiple currencies, and adherence to security standards such as PCI compliance are key advantages.
    • Integration with websites, apps, and third-party platforms like WordPress or Shopify adds flexibility to the donation process.
  3. Mobile Payment Apps:

    • Mobile payment apps, including Venmo, Cash App, Zelle, and Google Pay, provide a convenient way for donors to contribute using their smartphones or tablets.
    • The speed of transactions, low-cost nature, and accessibility without the need for expensive equipment or software make mobile payment apps an attractive option.
    • These apps facilitate engagement through features like communication with donors, sending thank-you messages, updates, and encouraging donors to share campaigns.
  4. Offline Payment Methods:

    • Traditional methods like cash, checks, or bank transfers still play a crucial role in fundraising efforts. They offer familiarity and trust for donors who may prefer offline transactions.
    • Personal and direct interactions through offline methods contribute to building stronger relationships with donors.
    • Flexibility and adaptability to different settings make offline payment methods a valuable complement to online fundraising.
  5. Considerations for Payment Systems:

    • The article hints at a section where contributors can share examples, stories, or insights beyond the predefined categories. This could encompass additional tips, experiences, or considerations that don't fit neatly into the previous sections.

As an expert in financial management and payment systems, I emphasize the importance of evaluating these tools based on the unique needs of your non-profit organization. Choosing the right combination of online and offline methods can significantly impact the success of your fundraising efforts. If you have specific questions or need personalized advice, feel free to reach out for a more in-depth discussion.

Your non-profit is planning a fundraising campaign. What payment processing tools should you use? (2024)
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